11.06.2009

A Rock n Roll Company That Works Like a Swiss Watch




This fall/winter 2009 show was such a spectacular show, we didn't know how they would top such an extravagant presentation. And then came the spring/ summer 2010 show. No dancers or crazy antics. All they had to show was the excellent craftsmanship of G Star's sleek, utilitarian style.

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We wanted people to wear head-to-toe white all summer because it looks clean, fresh and surprisingly bold. It looks like for G Star's spring/summer 2010, it's going to be just that. Spectacular.

all images from Elle

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