Introducing : Saturdays Surf NYC

Saturdays originators: Morgan, Josh, and Colin

Opened in 2009, Saturdays Surf NYC offers New Yorkers an original take on California surf culture but translated into a Soho based retail location.  Besides the "boards, wetsuits, and vintage inspired beachwear" that the shop offers, the store also doubles as a espresso bar with a full deck in the backyard of the location to pull together the full brand experience of finding weekend beach relaxation amongst skyscrapers and the madness that any major city entails.  The trio of guys who started the brand work to keep the garments they produce in line with vintage California beachwear, supple hoodies and sweatshirts, cool tees, and quality jackets for when the breeze rolls in.  The tide from Saturdays NYC will reach our Bastille location here in SF in the next week, we will stock a full line of their fall pieces.

Lizzie Owens : New York Times Style Magazine

Lizzie Owens : Highland

Lizzie Owens knows how to dress performers. From psychedelic woodsmen to hip-hop street kids, Owens, a Utah native, has costumed an array of bands, like MGMT, the Cool Kids and Brandon Flowers from the Killers. Her third and most fully conceived collection for Highland, which she started with partners and childhood friends Cramer Tolboe (above left) and Mike Franks (right), features rugged, wearable clothes for the everyday man. Highland showcases mixed prints, unconventional details (like detachable pockets) and classic outerwear in surprising materials (like a teddy-bear car coat) that combine the theatricality of her past with what appears to be a practical future.

text : NY Times Style

Men's New Arrivals: Them Atelier 9.2.11

Men's Tapered Selvedge -- Gate Indigo